Fund Advisor

Procure Asset Launchpad (PAL) ETFs is the collaboration arm of ProcureAM, which helps third parties bring their ETF ideas to market.

Procure Holdings is a holding parent company of diversified subsidiaries specializing in: asset management, consulting services and intellectual property. Our three revenue pillars create a unique opportunity for the development, design, launch and support of exchange traded products (ETPs) and business strategies across the financial products spectrum.

Our Leadership

Andrew Chanin


Mr. Chanin created PureFunds and had been a sponsor in the ETF market from 2012-2017. Mr. Chanin began his ETF career in 2007 working for the specialist firm Kellogg Group. Chanin quickly worked his way up from clerk to Lead Market Maker for global and international equity ETFs, helping the company transition from its core American Stock Exchange ETF specialist business to NYSE Arca ETF market making. In 2009, Mr. Chanin was recruited by Cohen Capital Group to build out the firm’s ETF trading capabilities. At Cohen Capital Group, Mr. Chanin held the title of Director of International Trading, where he made markets in a variety of ETFs across various asset classes while helping to develop multiple global and international equity/ETF trading strategies for the company’s prop trading division.

Robert "Bob" Tull


A leading figure in the ETF market since 1996, Mr. Tull played a critical role in the launch of the first ETFs that provided access to international, country-specific indexes. Mr. Tull was a key member of the American Stock Exchange’s New Products division, overseeing product and index development and consulting to many companies within the domestic ETF marketplace, as well as several traditional mutual fund managers. He has engineered ETF development in 17 country-specific ETFs known as the World Equity Benchmark Shares (WEBS) and later rebranded iShares after the sale of WEBS to BGI in 1999. Mr. Tull served as a Vice President of the Amex from 2000 to 2005. Prior to joining the Company, during the period from October 1, 2005 until February 2018 he was an outsourced COO for five ETF issuers and employed as a COO by GlobalShares an ETF issuer with roots in South Africa. Mr. Tull is a named inventor on multiple financial products and currently has a pending patent at the USPTO for non-transparent ETFs.